SPECTRUM PROPERTIES.COM
RETIREMENT LIVING COMMUNITIES  
Spectrum Properties philosophy is to provide quality retirement living with an emphasis on independence, location and affordability. The independence is accomplished by allowing our resident the ability to chose the optional amenities that they desire and can afford.
 
Spectrum Properties Site Evaluation


The first thing I realized is that "retirement living" is a very competitive market with millions of web pages dedicated to marketing retirement facilities nationwide.  Spectrum was no different, they wanted anyone looking to move to the DFW area to be able to see the various properties Spectrum offers.

VisionPoint was asked to help perform the SEO for the new site and to consult with their web designer on how to design web pages that are SEO friendly.

Our main  issue was to redesign the new web site from a total Flash site to a more SEO friendly design using less Flash and adding more user-friendly content.

 
Spectrum Properties






The first service I performed was analyze their existing web site to see if they had earned any page ranking on both google and yahoo. I learned that they had some top 20 listings on the internet, which is a good thing however the pages the rankings were pointing to were did not contain corresponding information. In other words the web page content was not relevant to the subject matter a web visitor was seeking.

Their other problem was getting web traffic to specific retirement properties they owned on the web.  The owners told me that they get great leads from their web site and didn't want to lose any of those page rankings.

The second service I performed was to run a keyword report to find the best possible combinations of keywords that fit and described each property.

It was determined in the beginning that the owner wanted to write their own web copy. Currently the web site is being remodeled, come back in a few months to see what we've accomplished.

Challenge us if you will; click the link below and tell us about your web needs. You will receive a quick response by me personally, I look forward to helping you with your web needs.