QUALITY-FABRICATION.COM
SNACK FOOD PROCESSING EQUIPMENT
Quality Fabrication and Design, LP one of the fastest growing companies in the snack food processing equipment industry that has been manufacturing state of the art energy efficient snack food cooking lines for all types of fried snack foods. 
Web Site Evaluation

 

Quality Fabrication designs and fabricates stainless steel cooking lines for snack food manufactures that produce Potato Chips, Corn Chips and the like around the world. I was contacted by Alex Pier the owner and was asked if I could help get his web site rank on google and yahoo?

He stated that he didn't what to remodel his web site at all, that he loved the design and function and that I would have to work around the current web design.

This was going to be a challenge from the very beginning, a very small niche marketplace plus the fact that I couldn't touch the current layout of the web site or change up the navigation structure.


 
Web Site

Solution

I ran a Keyword report based on Qual-Fabs  industry's buzz words that were provided to me by their sales staff. I also asked for a list of his competitors web sites.

After running the keyword report it was obvious that there wasn't going to be a direct path to the snack food equipment buyer; that we were going to have to break down the cooking line into components that could be marketed. This method fit into his rule of thumb of not messing with the web page design or layout.  Once Alex understood my method and agreed I proceeded to get specific with the components they design and build.

In the end we re-titled all of his web pages using the proper metags, titles and good content explaining what each component is and how it works. We added product specific sells web content to every product page

As of this writing they have 15 web pages that rank in the top 20 listing in both Google and Yahoo.

Challenge us if you will; click the link below and tell us about your web needs. You will receive a quick response by me personally, I look forward to helping you with your web needs.