JEWEL JET.COM
STEAM JEWELRY CLEANER
The Jewel Jet Jewelry Steam Cleaner is the first professional jewelry steam cleaner designed for home use. Professional jewelers nationwide use the power of steam every day when they clean their customers jewelry. Now you can use the power of steam in your home, just like the professionals!
Jewel Jet Site Evaluation

Great product, all you have to do is see this product in action, have a need for the service it provides and you'll want one. It's that simple.

The first site they designed had still images of the product working and the site was built using the very popular flash language to design the entire web site and no SEO. The result was very poor to non-excitant web sales.

VisionPoint was asked to review their current site find out what the problems were and was ask to give our opinion on how to correct the on-line sales issues.

The other rather large problem they faced was they would not be the first to sell their own product on the internet first. Fact is, their product Jewel Jet sold on the internet for well over a year by other vendors before they the owners launched their own web site to sell the product they invented and distributed.

Our challenge was to first help them sell the product and the second challenge was to drive targeted web traffic to the new web site via SEO and PPC.

 
   
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The first thing that happened is that the owners took back control over their product and hired an attorney to write up a legal document and sent it to each person who was selling the Jewel Jet to make all of them conform to a new pricing structure and those who didn't were no longer able to wholesale or retail their product.  In the end only a few tried to work around the new rules, today everyone who sells this Jewelry cleaner sells it for the same price. I take no credit for this action all we did is have a round table meeting and it was decide that was how they would first gain control over their product.

We analyzed their web site and it only took one look to understand their ranking problem; the entire site was designed using flash. Second all of the html coding that spiders and crawlers use to rank a web page were not present.

Their marketing pitch needed some refining and it was decided this product needed a short video so they could demonstrate how the Jewel Jet worked. We did not have a lot of content to work with since the client was writing it as fast as we designed the new web pages. Once the site was restructured to become an e-commerce web site everything was geared towards sales and service; even offering a board on the site so customers could rant and rave about the product. 

It was decided that instead of making landing pages for some of the better keywords that we would use both Google and Yahoo sponsored ad programs to jump start sells and be pro-active in our sales methodology.

The decisions that were made on behalf of this web site have paid off. In less than one year this web site has sold over $225,000.00 in product and sales continue to climb on a monthly basis, the owners could not be more pleased.

Challenge us if you will; click the link below and tell us about your web needs. You will receive a quick response by me personally, I look forward to helping you with your web needs.